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Office Products Trends – through a researchers prism.

Penfold Research | Andrew Penfold

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 I have just completed a series of discussions with industry operators about the state of the market, key trends  - and what keeps them awake at night!

Penfold Research

Andrew Penfold is the director of Penfold Research www.penfoldresearch.com.au Penfold Research provides operators in the office products and printing markets with information to assist with planning, decision making and strategy development.





Office Products Trends – through a researchers prism.

Posted by: Andrew Penfold in Penfold Research on Feb 22, 2010

Andrew Penfold


I have just completed a series of discussions with industry operators about the state of the market, key trends - and what keeps them awake at night! One of my central observations is that although we all supposedly work in the one ‘office products' industry there is such a diversity of issues and fortunes according to the sector, niche or categories we operate in. One persons sleepless night can be anothers proud blush of success. 


The strength of the independent dealer community has been a feature over the last year. Overall they have grown at higher than average rates, aided by their close customer contact and operational flexibility during the downturn.


While there are a large number of office product trends affecting different parts of the market, my top three in terms of overall long term impact are as follows. It is worth keeping these in mind as you plan and make decisions for your business in the coming years.


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