After a successful back to school program BIC is increasing brand support with a new consumer promotion utilising web and social networking techniques.
The 'Express Yourself' promotion, running from 20th June through to 15th August, invites entrants to do just that - express themselves. Either online or manually entrants use real or virtual BIC products to colour in the BIC logo, or create their own works of art with a squiggle as a base. These are then 'hung' in an online gallery for sharing and judging. They can also be shared online via social networking sites such as Facebook. The winning entries in each age category will win the new must have item - an Apple iPad, as well as having their piece of art displayed in the online gallery winning position.
BIC is all about quality, fun, colour and expression - and this promotion is sure to influence purchase of BIC products around the country.
Check out the website http://www.bicexpressyourself.com.au/ from the 20th of June for more information or contact your BIC representative.
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