As part of the ambassadorship, Torah filmed a television commercial in Australia’s ski capital, Perisher, sharing how this innovative technology lets her print from anywhere in the world just by sending an email.  The commercial will be shown on TV in Victoria and New Zealand, and on catch up TV, online and mobile advertising nationally across both countries.
 
HP ePrint ANZ Integrated Marketing Communications Campaign
The TV commercial is part of HP’s integrated marketing communication program aimed at demonstrating how using HP ePrint can help busy consumers like Torah get ahead of their game from wherever they are.
 
“Torah is a perfect fit for HP ePrint. She travels a lot and is constantly on the go, so having access to ePrint technology allows her get organised and stay connected with her family and friends,” said Jacqueline Ibrahim, HP Imaging and Printing Group Marketing Manager, South Pacific. “We are wrapped to support a local ambassador to promote HP ePrint technology in our region and truly connect with our target audience in Australia and New Zealand.”
 
This advertising activity will be supported by a significant investment in social communications across HP’s own ePrint You Tube channel, on Twitter and Facebook, through outdoor stadium media at Etihad and the MCG in Victoria, as well as in-store nationally across Australia and New Zealand, with strong point of sale signage explaining the benefits of HP ePrint with an aggressive offer to buy now.
 
HP offers the Opportunity to Experience ePrint from Anywhere and Win a $30K Ski Trip
HP is also celebrating the partnership with Torah by launching a ‘Ski Chaser’ $30K holiday ski trip competition.  Entrants in Australia and New Zealand can experience ePrint from anywhere by going online and submitting their entry at www.hp.com.au/snowchaser or www.hp.co.nz/snowchaser, to win an around the world ski trip of their choice valued at $30K. These entrants will have a simulated experience of HP ePrint, which allows you to print from virtually anywhere just by sending an email.  The competition will be promoted both on the television commercial and through HP’s social media channels.
HP ePrint Provides a Bonus Reason to Buy Now
End-users will get a bonus Eftpos card in Australia, or a bonus Visa Prezzy Card in New Zealand, up to $100 in value with selected HP printer and set of eligible HP Ink purchases. Additional information is available at: www.hp.com.au/retailpromotions or www.hp.co.nz/retailpromotions.

 

 

 

 

About HP                                                                                                                                
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.au.
 
¹Requires an Internet connection to the printer. ePrint feature works with any Internet and e-mail capable device. © 2011 Hewlett-Packard Asia Pacific Pte Ltd. Registration No.: 198703164G. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein contained herein.