Australia – Sony Ericsson recently announced the new Xperia™ ray smartphone – fast, attractive and compact - to be available exclusively to Vodafone customers from the end of September.
 
Like the rest of the Xperia™ range, the Xperia™ ray runs on the Android OS (Gingerbread 2.3) and provides users with access to the very best Sony technology. Its 8.1MP camera and Exmor R™ mobile sensor capture visually outstanding stills and HD videos; and viewing is bright and crystal clear via the Reality Display with Mobile BRAVIA® Engine.

True to Sony Ericsson’s design philosophy, the Xperia™ ray fits snugly in the palm of the users’ hand. For touch-screen fanatics, this 9.4mm thin pocket-rocket features integrated touch keys and a scratch resistant screen. It also boasts a front facing camera and access to the Sony Entertainment Network – a massive catalogue of music and movies.
 
Social interaction is a breeze with Sony Ericsson’s unique Facebook inside Xperia™ which makes Facebook instantly accessible from the most used areas of the phone. Never miss a birthday again, with birthdays of Facebook friends added to the phones calendar.
 
John Featherstone, Managing Director, Sony Ericsson Oceania said: “Xperia™ ray delivers on Sony Ericsson’s promise of creating smartphones that allow users to lead a life less ordinary. We believe the smaller size of this device, combined with Sony’s world-renowned camera and screen technology, will make it exceptionally appealing to users who are looking for a smartphone that stands out from the rest.”
 
AVAILABILITY
-          Sony Ericsson Xperia™ ray was made available by the end of September
-          Available colour: Black
-          Vodafone will confirm pricing plans shortly
 
 

 

 

 

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.
 
© Sony Ericsson Mobile Communications AB, 2011
The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at:www.sonyericsson.com/cws/common/legal/disclaimer.
 
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