First to join the team on 14th June, 2010 was Liz Fields who has taken on the role of WA & SA Sales Executive. Based in Perth, Liz takes on the responsibility for managing the sales in WA, SA and the Northern Territory.

Prior to Liz starting with Cumberland, those territories were managed by contracted sales agents. Replacing the agents with a full time sales person dedicated to the Cumberland business will help to build business and strengthen customer relationships in these regions.


On 25th October, 2010, two more new sales people joined the team. Eleni Lynch started in the position of NSW Commercial Sales Manager responsible for several national accounts based in Sydney as well as a range of NSW Independent Dealers.

Lucy Torcasio began her new role as Victorian Sales representative on the same day. Lucy will be supporting Steve Mastos in managing the customer base in Victoria and Tasmania.


All three ladies are from outside the office product industry, but bring with them a wealth of sales experience that will assist Cumberland to increase market share of its ever expanding product portfolio.


We hope that our customers in these territories will share the benefits of more regular communication from our expanding sales team.

Please feel free to contact our sales team at any time if you have a sales enquiry or would like to arrange a meeting.


The contact details for our new sales staff are listed below;

Liz Fields; email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ), mobile (0438 107 924)

Eleni Lynch; email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ), mobile (0419 212 400)

Lucy Torcasio; email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ), mobile (0427 980 862)