PHOCAS works with Pronto, is easy to use, and provides ready access to very useful market intelligence, including not only what customers are buying, but what they aren’t buying and what they could be buying more of. This helps members target promotions and identifies customers who are most likely to buy a new product or range. Used effectively, PHOCAS can be pivotal as you take market share from your competitors.

Jason Ferns, from Nuprint, has seen the system first hand and is currently getting it installed in his business.

“This is a very beneficial tool and it fills a critical gap. We can easily drill down to find critical information that will help the sales team increase our sales penetration.”

It’s often a lot easier increasing sales from existing customers compared to finding and securing new customers. “We can easily identify customer buying patterns and, critically, highlight where purchases are not being made,” Jason said. “It also shows us variances in buying behaviour by customer groups. Considering the minimal investment involved, it’s definitely a plus for your business.”