Exhibition Director Omer Soker says: “We’ve noticed an emerging trend in the large range of creative and high quality children’s stationery exhibited at out fairs. It’s refreshing to see that Australian companies are starting to move away from the pure commercialisation of children’s products, paying more attention to creative design and innovation. These products pay attention to the needs of children and the current market to cater to both children and their parents.”
 
Mr Soker says there is a growing market for stationery that reflects the real Australian childhood rather than stylised or heavily merchandised American or European designs.  

 

 

 

Kiddie Up stationery designs are inspired by an Australian childhood. The colourful and fun party invitation designs are filled with characters and objects for children to discover and identify with.

Kiddie Up products are designed in Australia, and feature a growing range of functional and quality products that are perfect for young children.

The Kiddie Up range includes gift cards and tags, magnets, wall stickers and children’s party invitations, as well as mounted illustrations and wall art, nursery décor and meal sets.

Justin Tickner, Managing Director of Kiddie Up, says the current market for children’s products is oversaturated with branded merchandise. “We started this brand because we felt that some of the merchandised products in the marketplace were starting to forget about the importance of creative and smart design.  Our products are educational and have a story to tell. They inspire, engage and educate young minds far better than competing merchandised products.”

Mr Tickner says exhibiting at Reed Gift Fairs Melbourne provides the opportunity for Kiddie Up products to impress national, regional and local retailers.

RRP: $10.91 pack of 10 including high quality envelopes

For more information call: +61 415 338 004

 

 

 

 

 

The Sticker Family includes a huge range of family sticker characters of all shapes and sizes to allow customers to create their very own sticker family.  The stickers range from golf-playing dads to pregnant mums and superhero kids and even include Frisbee-chasing dogs, scaredy cats, horses and guinea pigs.  My Family stickers can be put on a car's back windscreen or side windows, letterbox or any other smooth surface.
Monica Liebenow, Co-owner and Designer of The Sticker Family, says “We created the family sticker characters to reflect the modern family, whatever that may mean. Australia is a multicultural nation with many different types of family units yet most of the products currently available in the market still convey only the traditional nuclear family.
“Children can find it difficult to deal with change and being different, our range allows kids to proudly display the most diverse families in a fun and accessible medium.”

RRP: $4 a sticker

For more information call: +61 401 302 222

 

 

 

 

The beautifully illustrated and neatly packaged stamp range from Tiger Tribe encourages imaginative play and creative design. The collection includes a large range of sets and even caters for the most junior stampers with its large format stamps.

Tiger Tribe was launched in Melbourne by the parents of two little tigers who wanted to create innovative products to fuel children’s imaginations.

 “We’re constantly striving to make new and innovative products that both entertain and educate kids, and allow their imagination to run free.  Many of our products retail between $15 and $25 making them great party presents,” says Anthony Green, founder and director of Tiger Tribe.
“We get some of our best ideas based on the feedback we get from our retailers, educators, mums and dads – it helps us in our quest to provide more exciting, fun, imaginative and playful products for all the precious little tigers in our world.”
RRP: $560 for 32 foam (8 designs) + 16 wood (4 designs) + 32 ink pads (4 designs) on a stand.

For more information call: (03) 9809 4897

Reed Gift Fairs Melbourne, August 6-10, 2011, Melbourne Convention and Exhibition Centre and Melbourne Showgrounds Ascot Vale

Reed Gift Fairs Sydney, September 17-20, 2011, Sydney Convention and Exhibition Centre.

 

 

 

Reed Gift Fairs is the largest and most successful trade fair brand in Australia, attracting the highest visitation of quality buyers across the following categories: Kitchen, Homewares, Jewellery & Fashion, Designer, and Outdoor. Every year exhibitors at Reed Gift Fairs unveil new products and showcase upcoming designs, trends and colours. The annual Reed Gift Fairs are: Melbourne February; Sydney February; Brisbane July; Melbourne August; and Sydney September.  See www.reedgiftfairs.com.au