The Post-it® brand is synonymous with organisation. Since the humble yellow note, celebrating 30 years in 2010, Post-it® continues to innovate the stationery category, providing solutions to changing consumer needs.
Post-it® now brings the same excitement and innovation into the writing instruments category with ballpoint pens, highlighters in five colours plus the versatile 3in1 range containing a pen, a highlighter and 50 flags all in one! The inks and nibs used are all sourced from Europe ensuring high quality.
The bright new attention-grabbing packaging is an asset to any planogram, and with an RRP of just $4.99 for a twin pack of pens or highlighters, the range offers extremely great value for money from a premium brand providing a high quality product.
To support the launch, Post-it® is running an integrated Back To School Program including TV and Print advertising, online promotions, Point of Sale material and a strong Public Relations campaign.
Compact and bright prepacked counter top displays are also available. Each display contains a range of twin packs including ballpoint pens, highlighters and the 3in1!
The range consists of:
- Five highlighters
- Two ballpoint pens
- 3 in 1 (pen, highlighter & flags) in three colours
For more information on the full range and to order your support material including posters and wobblers please call 3M on 136 136.
