This iconic little Aussie animal is under serious threat of extinction, as the heartbreaking Devil Facial Tumour Disease races through the population. The partnership with Collins Debden & the Appeal will provide much-needed support for the fundraising effort to secure a future for the species in the wild.

“This is our first major corporate partnership in a multi-year arrangement, and Collins Debden will be promoting the message about the plight of the Tasmanian devil through millions of products,” says Save the Tasmanian Devil Appeal Manager, Jess Tyler.

The full collection of 2012 products from Australia’s leading diary company will be released in the April edition of Stationery News, but as always new design and innovation are expected, and this year all products will proactively support and educate Australians on the disease affecting the Tassie Devil.

Jess Tyler was at the 2012 Collins Debden catalogue launch and says “The catalogue of diaries and planners for 2012 & financial year – including a gorgeous limited edition diary - features the devil and there will be a proactive campaign at all levels of the Collins Debden operation to support our cause.”

“Collins Debden has thrown a massive amount of energy and enthusiasm into the partnership – as well as a large amount of funding – making them the largest partner ever for the Appeal and the epitome of our model for the way forward to help save the Tasmanian devil.”

Look out for more details and the release of the 2012 new products in next month’s edition. For more information on the disease and the Save the Tasmanian Devil Program Appeal visit www.collinsdebden.com.au or www.tassiedevil.com.au