Cumberland has already been the sole agency of Idealplast, a well-known Scandinavian brand for desktop accessories, literature dispensers as well as dust and waste bins, which was acquired by DURABLE in January 2010.

Welcoming the new partner, Jürgen Schniedermann, Vice President Export Sales of DURABLE commented, “With the integration of Idealplast in our existing DURABLE product range we have also decided to re-organize our distribution in Australia. We appreciate the work and achievements done by our former distributor Australian Office, and would like to express our gratitude to the AO management and team. The Ex-Idealplast products are DURABLE branded since beginning 2010. This offers excellent growth opportunities together with the traditional DURABLE ranges. We are pleased to announce that Cumberland Stationery will be the new and Official Distributor of all DURABLE products from July 1, 2010. Cumberland will enjoy our full support, get speedy deliveries from Germany, and offer local logistics and marketing”.

Craig Blight, Managing Director of Cumberland, confirms: "All the team at Cumberland is very excited by the prospect of supplying one of the most respected brands on the market. We are delighted to form this new partnership which will enable us to grow our market presence as well as our product portfolio - this ensures a bright future for Cumberland, its employees and customers."