Premium copy paper brand Double A announces its global collaboration with Paramount Pictures and renowned Hollywood film director Michael Bay in support of the upcoming theatrical release TRANSFORMERS: DARK OF THE MOON.

 

The partnership involves a Double A integration in the movie, a film-themed Double A television commercial, and an integrated marketing campaign. Double A is launching a fully integrated national multi-million dollar campaign encompassing broadcast advertising, on-line content and outdoor media. The NMA Group of Los Angeles, CA, USA brokered the placement, promotion and commercial deals and managed the project execution.

Michael Bay will bring his experience as an award-winning commercial director to Double A’s film-themed TV spot, entitled “Transforming Paper.” The TV spot will feature scenes from TRANSFORMERS: DARK OF THE MOON. It premieres in Australia in late May.

“Transforming Paper” challenges the way people see copy paper. Double A sets a new benchmark with its high performance and super smooth qualities,” said Thirawit Leetavorn, Double A Senior Executive Vice President. “Double A is thrilled to collaborate with Paramount Pictures and Michael Bay. It’s an enormous opportunity for Double A to step onto the world stage.”

TRANSFORMERS: DARK OF THE MOON, the third installment in the TRANSFORMERS film series, and will premiere in Australia on June 29, 2011, exclusively in cinemas.

 

 

About Double A
Double A is a global leader in premium copy paper and is one of the most advanced fully integrated pulp and paper manufacturers in the world. Double A produces high performance, super smooth Double A paper which is available in more than 120 countries worldwide. Double A copy paper is produced from Farmed Trees grown by over 1.5 million contract farmers in Thailand. Double A’s pulp and paper production practices set an industry benchmark in environmental responsibility. Double A’s unique Farmed Trees initiative save precious old growth forests from logging. Trees are planted in open areas between and around rice fields and other crops, thereby maintaining the natural biodiversity. For more information about Double A, please visit www.DoubleApaper.com.au

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

About The NMA Group
Founded in 1979 as Norm Marshall & Associates, Inc., NMA is an originator in the field of corporate representation within the entertainment sector, and is widely recognized as a world leader specializing in entertainment marketing strategy, product placement and consumer promotions. In 2008, NMA established Vanguard Entertainment Media Marketing Group, a division representing content creators and distributors to develop full marketing integrations and alliances. Brands represented by The NMA Group include General Motors, Heineken, Xbox, PUMA, Luxottica, HSN, Reelz Channel, American Cancer Society and Dunkin Brands.
The agency is headquartered in Los Angeles, CA, and has affiliate offices in New York City, New York; London, United Kingdom; Beijing, China; Sydney, Australia and Tokyo, Japan.
Learn more at www.nmagrp.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.

The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at www.hasbro.com © 2011 Hasbro, Inc. All Rights Reserved.