Private label brands are continuing to grow in popularity and offer numerous benefits such as increased margin and building customer loyalty.

Research points to the added appeal of private label brands. According to Penfold Research, 70% of dealers expect private label sales to continue to rise with customer feedback showing that when asked about the three most significant brands to them, the approval of private label brands has risen significantly to 18%. This puts them in the top three significant brands after ACCO/Marbig and HP (when dealers were researched for their top three brands).

Penfold Research also points to the growing recognition of the Office Choice brand with Office Choice increasing its consumer recall, demonstrating their brand’s presence is increasing and therefore their private label products will consolidate their brand’s status as strong and viable.

The extension of the private label range gives dealers a great opportunity to enjoy substantial margins while building brand awareness. Considering these products sit in your customers’ office, what better way to keep your business top of mind.

Andrew Wilson, Purchasing and Supply Manager, explains, “With our products being good quality and appropriately priced, they continue to grow in popularity in many markets. Consumers have begun to rely on them as cost effective, quality alternatives, with the Office Choice brand products positioned just below the market leading brand. We are working with our supply partners to deliver the best value and returns for our members - customers know that if they choose an Office Choice branded product they will receive a high quality outcome.”

With private label brands popular with consumers for high volume, commodity lines such as notepads, paper and envelopes, Office Choice has decided to introduce a number of new products into these lines, as well as extending its range into new categories (eg. janitorial) to assist category development, as follows:

dividers                 scissors
rulers                     convention card holders
coloured notes      flags
cutters                   foldback clips
paper clips            glue sticks
hand towels          erasers
flip chart pads      desk organisers

The products mentioned above will be featured in their 2012 full line catalogue.

With these products prominently displaying the Office Choice brand, it’s a great opportunity for members with a retail presence to feature the new Office Choice products with a visual display in their store to generate awareness and sales.