Artline has launched it’s most recent Brand campaign “The Mighty Artline”. Released during the Back to School period, ‘The Mighty Artline’ campaign will appear over 5,000 times until October 2011.
The advertising is targeted towards the brands key consumer demographics and will feature across various core Foxtel programs such as Discovery, Fox Sports, “V”, Sky News, etc. “The Mighty Artline” showcases Artline’s creative flair, extensive range and renowned quality performance.
The Mighty Artline is the result of extensive brand research conducted over recent months. A common theme from the research was the Artline pens and markers place the user in control. Artline is allowing consumers to be creative and express themselves, be it in the day to day activities of work or school, or after hours at home or working on special projects. The extensive range and reliable quality of the Artline product allows this to happen.
During the course of 2011, The Mighty Artline programme will interact with social media via the Artline page on Facebook as well as participating in topical events such as the recent valentines day promotion ‘turning stupid into cupid’, all designed to further increase the Artline brand profile and sales opportunities in store.
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